The primary advantage to Digital Marketing is that you can target your audience more cost effectively and in a measurable way.
It is far less expensive to place ads on Social Media sites such as Facebook or Linked in than using direct mail and television. Digital marketing is also by far the most measurable forms of marketing.
By using IP targeting and Geo Framing techniques we can even target ads down to specific households and measuring click through rates are practically instantaneous.
Using a combination of digital ads and email marketing can dramatically increase brand awareness, brand loyalty, and increase sales.
The key ingredients to Digital Marketing are visually appealing creative design, rich content, and a strong call to action. In addition a solid User Experience for the conversion process is also vital.
At 275 West Creative we manage your entire Digital Marketing campaign targeted to your specific audience from beginning to end.