When executed correctly, Social Media is a great way to increase brand awareness, obtain new leads, and connect with customers. When executed poorly or inconsistently, it can be detrimental.
Much like any other marketing channel it requires planning and effort and should not be your only marketing channel.
It is vitally important to establish clearly defined goals for your social media presence, as well as developing an editorial schedule and proper course of action if a customer replies negatively to a post.
At 275 West Creative we will guide you through the planning process, create branding assets, and help establish best practices to make your Social Media presence a success.