User Experience (UX) Design is not the same as User Interface (UI) Design. UX Design looks at the entire picture including the UI Design as well as branding, usability, & functionality.
UX Design is more than the aesthetics, it is creating user personas to better understand the customer, their motivations & frustrations. UX Design looks the customers journey and how it all fits into your business needs.
However, UX Design does help improve the aesthetics and it has been reported that 75% of people judge a website by the way it looks. A well designed user friendly website is more likely to convert customers.
Also, by creating the sites Information Architecture through wire framing and prototyping your development time and cost can be greatly reduced.
At 275 West Creative we believe the User Experience should be an integral part of your brand. You may have the best logo, the prettiest product but if people can’t use it, well they won’t.